Zeiss Expands the Conquest Apia Spotting Scope Family to Four Models

Six months ago, a compact angled spotting scope called the Zeiss Conquest Apia 65A showed up with a simple pitch: Zeiss optics, low weight and an affordable price. Now the family has grown. VALYRA  has announced the Conquest Apia 85A, two straight models and a batch of eyepieces and accessor...

By Eric B •

The Next Chapter: Smith & Wesson Announces Acquisition of Savage Arms

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, today announced it has acquired Savage Arms, Inc., the 132-year-old Westfield, Massachusetts-based maker of legendary rifles and shotguns, from JDH Holdings, for $160 mil...

By Eric G •

ZEISS Conquest Apia Spotting Scopes Get Straight Models, More Zoom

With the ZEISS Conquest Apia 65A, hunters and shooters have had a way to put their hands on ZEISS’ top tier of quality and performance in a compact form at a price that is not premium. The latest in the Conquest Apia range build on that with new models offering greater magnification and eyepiec...

By Patrik Orcutt •

TFB Behind the Gun #240: Inside PSA with Cameron Tapler

This week, I'm joined by Cameron Tapler, Director of Branding and Product Management at  Palmetto State Armory  and the face most people see on PSA’s growing YouTube Channel. Cameron didn't come up through marketing. He started at PSA nearly a decade ago as a compli...

By Luke C. •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •
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