Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
The Hughes Amendment, added to the 1986 Firearms Owners’ Protection Act, banned new civilian machine guns after a controversial House voice vote. Here’s how it happened.
Sources tell AmmoLand News that career attorneys and administration officials are divided over whether to appeal a Texas ruling blocking key NFA registration and approval requirements.
Jim Carmichel considered the 6.5 to be the "ultimate caliber" The post Well Before the Creedmoor, Our Legendary Shooting Editor Created the 6.5 Panther appeared first on Outdoor Life.
An announcement that one of our Managing Editors, Hrachya, first caught wind of at SHOT Show 2026 was the new CCI Golden Boy Collector’s Edition .22 Long Rifle Bulk Box (275 rounds) is now shipping to dealers across the US. So, rimfire aficionados can rejoice because they have even mo...
A New Hampshire administrator testified that anything “above zero”—even a one-percent possibility—could justify searching a student gun owner’s truck. SAF says lawful gun ownership cannot erase Fourth Amendment protections.
SAF's reply brief says a New Hampshire school searched an 18-year-old's truck solely because he was known to lawfully own a gun. Read the original story: SAF Reply Brief Says New Hampshire School Searched an 18-Year-Old’s Truck Solely Because He Lawfully Owns a Handgun
Before I had kids, my every day carry (EDC) setup was rather minimal. My pockets held my daily-use tools (such as a knife, flashlight, wallet and phone), while my waistband held my pistol. If something didn’t see frequent use, it didn’t make the cut. At that point, my EDC was built entirely a...
Welcome to today’s Photo of the Day! Here we have Marlin’s first try at a lever action rifle. This is a deluxe Model 1881 in 40-60 Marlin from the first year of production. Before 1881, John Marlin was known for single shot pistols and small rifles. The Model 1881 pointed the company ...
Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.