Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.
Lea County, NM voters decide Tuesday on a 0.01% gross receipts tax to fund a legal defense fund against state gun laws. Read the original story: Lea County Voters Decide Tuesday Whether to Tax Themselves to Fund a Fight Against New Mexico Gun Laws
John looked like a character on Hee Haw, if a character on Hee Haw was not terribly silly. He carried himself like a grandfather. He was thin and always wore the same basic uniform — a pressed collared shirt buttoned at the neck and wrists, spotlessly clean bib overalls, and a ball cap. He had ...
Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...
The lever action is one of America's most cherished designs, and it's not going anywhere The post Best Lever Action Rifles of 2026 appeared first on Outdoor Life.
A Missouri homeowner fired a shot at a man who broke through his back door swinging a shovel after a dispute over urinating off his porch. Read the original story: Missouri Homeowner Fires Shot at Man Who Broke Through His Back Door Swinging a Shovel Over a Dispute About Urinating Off His Own Porch
Kaylub Giamanco stopped the Silver Rail Elementary shooter in Bend, Oregon. Watch his interview and the hard lessons armed citizens should take from it.
Anyone who grew up with a Nintendo remembers Duck Hunt : lead the target, squeeze the trigger, and pray the dog doesn’t laugh. Denmark is now playing the grown-up version, with enemy targets that buzz instead of quack. In this Photo Of The Day, we take a new look at the Benelli M4 A.I. Dron...
Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.
September's NFA numbers show the category is concentrated in a handful of states, and ATF's own FAQ caps your sellable market at your state line. Here is where dealers should spend their attention this quarter.