Berkley Shrimperor – Built to Rule Inshore

Makers of Gulp and PowerBait soft plastics, Berkley Fishing is back with another high-quality inshore lure with the new PowerBait Shrimperor. This is a new shrimp imitation that combines an ultra-realistic shrimp profile with lifelike leg movements, a natural gliding action, and a durable line-th...

By Eugene L. •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

The Soviet AK-74 Inspiration

The U.S. Small Caliber High Velocity concept started in 1950 with a study, then evolved into testing and evaluation. By the late 1950s, they discussed a .22 caliber rifle with respectable accuracy at 300 yards. The Army Infantry Board brought Armalite’s Eugene Stoner, designer of the AR-10,...

By Lynndon Schooler •

POTD: Duck Hunt, Danish Edition - The Benelli M4 A.I. Drone Guardian

Anyone who grew up with a Nintendo remembers Duck Hunt : lead the target, squeeze the trigger, and pray the dog doesn’t laugh. Denmark is now playing the grown-up version, with enemy targets that buzz instead of quack. In this Photo Of The Day, we take a new look at the Benelli M4 A.I. Dron...

By Eric B •

PENN Expands Saltwater Expertise with New Waterproof Bags

One of the biggest names in saltwater fishing, PENN, is taking their saltwater expertise beyond fishing gear with a new line of waterproof bags, kill bags, and accessories. Knowing just how harsh saltwater is on everything, the PENN team spent two years researching, testing, and spending time on ...

By Eugene L. •

NRA Whittington Center: Ultimate 2A Family Destination

Nearly 40 years ago, The Walt Disney Company first introduced its “I’m going to Disney World” ad campaign to promote its famed theme park. It was an effective marketing ploy that highlighted the family fun that could be had, but it failed to mention the long lines, the crowds, the summer he...

By Peter Suciu •

The Best Elk Hunting Cartridges in 2026

With more than a century of great elk cartridges to choose from, there's room for both the classics and modern options The post The Best Elk Hunting Cartridges in 2026 appeared first on Outdoor Life.

By Ron Spomer •
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