Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

Should You Use Tactical-Style Optics for Hunting?

Editor’s Note: The author was provided the product for this article by Vortex Optics and Silencer Central, and creates content for both companies. The rifle was provided by Springfield Armory. As a professional photographer in the hunting and shooting industry, I spend over 100 days a year in t...

By Morgan Gregory •

Chasing Fall Giants: A Spin Angler’s Trout Playbook

Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...

By James Chen •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •

Why Public Land Is Worth Fighting For

Public land is the reason you can grab a rifle, shotgun or bow and head into the woods without owning 500 acres or knowing someone who does. Across the country, national forests, Bureau of Land Management ground, state forests and wildlife management areas hold millions of acres open to hunters c...

By James Chen •
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