NFA SEO: How FFL Dealers Win Suppressor Searches

The NFA appeal window just closed. Here is how FFL dealers can capture the surge in suppressor, SBR and NFA transfer searches with the right pages, keywords, Google Business Profile and schema.

By Sara Owens •

Alamo Scouts: America’s Undefeated WWII Recon Force

The Alamo Scouts emerged from one of the most demanding and complex theaters of World War II, the vast and unforgiving Southwest Pacific. By late 1943, Allied forces under General Douglas MacArthur were pushing steadily northward along the New Guinea coast, preparing for the eventual return to th...

By Eugene Nielsen •

FFL Direct: ATF's Trace API and the Registry Fight

ATF pitched an opt-in API that answers trace requests straight from a dealer's recordkeeping system, while Congress asked the White House to dismantle a 1.4 billion-record database. Here is what that collision means for your shop, your vendor, and your counter staff.

By Fred Thompson •

TFB Weekly Web Deals 207: Deals for October 5th, 2026

Welcome to TFB Weekly Web Deals  207! We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, 5.11 Tactical, Primary Arms, Natchez Shooters Supply, Palmetto State Armory, Brownells, and more. Whethe...

By Luke C. •

Chêne Gear Founders’ Reserve – Premium Waxed Canvas Waterfowl Wear

Chêne Gear has launched a new premium line of waxed canvas waterfowl gear, featuring the four-piece Founders’ Reserve series: Waxed Wading Jacket, Waxed Down Vest, Waxed Bib, and Waxed Jac-Shirt. This lineup uses premium waxed cotton canvas from legendary textile maker British Millerain, aroun...

By Eugene L. •

Trijicon REAP-IR-50 LRF - Thermal Riflescope With New 1024x768 Sensor

Trijicon has announced the REAP-IR-50 thermal riflescope series, an all-new platform combining high-resolution thermal imaging, media capture, wireless connectivity and an available integrated laser rangefinder. The REAP-IR line has until now been offered with 24mm and 35mm objective lenses. The ...

By Eric B •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •
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