Where FFL Dealers Win Customers in 2026: Search, Text, Tech

Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.

By Fred Thompson •

FFL News: Missouri v. ATF, AR-15 Cases and Shutdown Risk

Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.

By Fred Thompson •

Aero Precision Is Back Under New Ownership

We love to share positive news here, so we’re happy to write that Aero Precision has published a corporate update, confirming an ownership change across its brand portfolio. Aero Precision, Ballistic Advantage, Stag Arms, and VG6 are now under new ownership, ending a period described as mar...

By Eric B •

POTD: The 22 Rimfire Peacemaker – Colt’s Salvage Job

Welcome to today’s Photo of the Day! Here we have a full size Single Action Army with a seven and a half inch barrel chambered in 22 rimfire. I know how that sounds. There is a real reason for it. Back in the mid 1870s Colt built a small run of Peacemakers in 44 Rimfire. On […] The p...

By Sam.S •

Viridian Expands Rifle Optics Lineup with New VENTA Scopes

Viridian Weapon Technologies today announced the availability of its VENTA™ riflescope lineup, bringing versatile hunting optics to dealers nationwide in a consumer-ready presentation. Designed for hunters and recreational shooters, the VENTA series delivers dependable optical performance in li...

By Eric G •
« Newer Posts Older Posts »