Savage Gear is bringing one of the most common forage species in North America to life with the new Savage Gear 3D Pulse Tail Bluegill Line Thru Pro swimbait. Based on a 3D scan of the real thing, the 3D Pulse Tail Bluegill Line Thru Pro swimbait combines a realistic bluegill profile with photo-...
Berkley Fishing is here with a new hard bait for inshore fishing: the new LipStick Shadd, a unique hybrid design for shallow-water inshore fishing. It features a floating body paired with a precision-tuned diving lip to have the LipStick Shadd run just below the surface of the water. Helping to k...
Daiwa is here to pull deep-dropping away from its almost heavy machinery roots with the new compact Seaborg 300J electric reel. Moving away from bent butt rods and jumbo reels, the new Seaborg 300J is the smallest electric reel yet, coming in at 20.1 ounces and comfortable in the hand. Letting an...
Berkley Fishing is expanding their Minnotator lineup with the new prerigged Minnotator Grub, a lifelike minnow profile grub that is designed to mimic natural forage. Meant to make things easy, this bait is ready from the packaging, so just tie it on, cast, retrieve, and hopefully catch. The reali...
Makers of Gulp and PowerBait soft plastics, Berkley Fishing is back with another high-quality inshore lure with the new PowerBait Shrimperor. This is a new shrimp imitation that combines an ultra-realistic shrimp profile with lifelike leg movements, a natural gliding action, and a durable line-th...
One of the biggest names in saltwater fishing, PENN, is taking their saltwater expertise beyond fishing gear with a new line of waterproof bags, kill bags, and accessories. Knowing just how harsh saltwater is on everything, the PENN team spent two years researching, testing, and spending time on ...
Makers of highly realistic baits, Savage Gear is back, bringing life to blueback herring imitations with the new 3D 4Play Herring swimbait. This is a new swimbait that uses a 3D scan of a real blueback herring and photo-printed details to make a swimmer-style jointed swimbait that combines a real...
Just in time for Spooky Month, Berkley Fishing is here with a new limited-edition three-pack of Swamp Lord topwater frogs, the Swamp Lord Terror Pack. Featuring three haunting new color patterns on the tried-and-true Berkley Swamp Lord hollow-body frog. The Swamp Lord Terror Pack delivers the sa...
Swordfish have always been a fish I’ve only read about or seen a few steaks of behind the glass at the fish counter growing up. Something that I thought was only attainable through commercial means, or with long-range offshore trips that required great effort and some luck. Then in the 2000...
Nothing beats a topwater bite; the visuals of foaming water and skying fish on your popper are more than enough to get your blood flowing. Daiwa knows this well and is bringing the Saltiga Frother 170F to the North American market for just that reason. This aerodynamic, tapered-tail popper can be...